|
"BMW
is stronger than ever before. Proceeding from this position, we will
consistently maintain and continue the process of restructuring
Rover."
Today I can tell you that we have indeed acted consistently, taking the
clear-cut and straightforward decision to reorient some of the highlights
and major activities of the BMW Group.
The BMW brand is currently stronger than almost any other car brand the
world over. We will capitalize on this strength of the BMW brand,
consistently raising our level to a higher standard than ever before. |